I have created this typeface inspired by my theme ‘sustainability’ and the protection of the environment, particularly focusing within the fashion industry. This project has made me think more in depth about the affects fast fashion has to the environment and how this can be resolved. I started experimenting this theme by sketching distorted, organic typefaces to create a freeform look to represent the quality of fast fashion. This led me to looking at thread and embroidery and how freeform and swift it is unravelled, I used thread to create letters and see how they form naturally when placing the thread down. I took photos of the outcomes and used them to inspire my fontstruct letters. This gave me a sense of the shapes and lines that are created naturally and pushed me a step further within my progression.    

This display font was created with the rising sea levels in mind; as David Wallace-Wells says: "Miami and Bangladesh will not survive". It is too late for them. The font is a bold display sans serif with the intention to be used in combination with messages about global warming and rising sea levels. The letters contain structures intended for people which have been submerged underwater, the reality of Atlantis that we will face in the next few years. 

OIL RIG is based on the theme "destructive" particulary with regards to environmental destruction. I based my font on the structure of oil rigs; I think they have sense of beauty about them, but behind that there is a sinister note, as they are facilitating the human led destruction of our planet.

The extraction of oil for the manufacture of products such as plastic, is having a detrimental effect on our planet. Oil spills eradicate marine communities, and plastic products pollute our oceans. This is an issue which I feel needs more attention.

UPPERCASE DISPLAY FONT

Under the theme destruction, I explored ways to advertise environmental harm we are causing. I took inspiration from the increasing amount of plastic being deposited in the ocean and how it is moulded. I want this font to communicate the harsh impact this plastic waste has on the oceans, the life they hold and how it impacts other aspects of the environment.