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I have created this typeface inspired by my theme ‘sustainability’ and the protection of the environment, particularly focusing within the fashion industry. This project has made me think more in depth about the affects fast fashion has to the environment and how this can be resolved. I started experimenting this theme by sketching distorted, organic typefaces to create a freeform look to represent the quality of fast fashion. This led me to looking at thread and embroidery and how freeform and swift it is unravelled, I used thread to create letters and see how they form naturally when placing the thread down. I took photos of the outcomes and used them to inspire my fontstruct letters. This gave me a sense of the shapes and lines that are created naturally and pushed me a step further within my progression.