Malnutrition can be seen as an epidemic of the 21st century. Not only is Starvation continuing to rise in less economically developed countries; Countries who have the resources to be healthy choose a malnourished lifestyle. 

It Is not uncommon to only associate malnutrition with not eating enough substantial food; however, it also extends to eating too much food. Both contribute to the crisis and this is why I wanted to incorporate both obesity and anorexia into my typography. 

My typography resembles the stretching of skin as if its being pulled into a new and more desired position. This is a common emotional response to malnourishment and obsessions with weight. 

Subtract is a minimalist typeface, reducing detail to the simplest legible form of each character, using a fluid mix of curved and linear forms for an aesthetic that is refined, uncluttered, precise and stylish.

Elegance in typeface design is usually associated with decorative, scriptive or serif fonts. Subtract takes away from the basic letterform rather than adding.

Kaylum

We live in a world controlled by technology. As a creative professional I rely on tech to perform my primary business activities, whilst I am extremely pro-technology, I also recognise the negative impacts it has on society.

The theme for this project is ‘Dangerous’.

Please feel free to use this font as you wish, I would appreciate being told in advance as I love to see my work in use.

Ed Garrett / edgarrett1982@gmail.com

HIGH SOCIETY

This font was created based originally on the word 'Gregarious'. From that I researched Social Housing in the UK. These are spaces designed to house many people for as cheap as possible. I used compound blocks to create complex detailed flats that stack up as high as a tower block usually would.

This font draft was created with the theme of massive, I wanted to create something that looked physically imposing and noticeable. To create the structure, I looked at buildings and cityscapes around the busiest parts of Bristol City and wanted to play with perspective as if the viewer was standing beneath a building and looking up at it, I ended up making a font that reflected the uniformity and scale of buildings.

#UWE #Smart #Simple #Elegant #Design #Bristol

I designed my font around the theme ‘Elegant’ studying the Crown Jewels that are owned by the British Royal Family. I focused on the structure within each jewel and particularly was interested in how the light catches on certain shards within the stones. My initial idea was to shade each of the sections using a different colour, however this proved difficult with the ‘Fontstruct’ software. Eventually instead of shading with different colours I shaded uses the small dots to create a stipple effect which I believe to still be just as effective.