Malnutrition can be seen as an epidemic of the 21st century. Not only is Starvation continuing to rise in less economically developed countries; Countries who have the resources to be healthy choose a malnourished lifestyle.
It Is not uncommon to only associate malnutrition with not eating enough substantial food; however, it also extends to eating too much food. Both contribute to the crisis and this is why I wanted to incorporate both obesity and anorexia into my typography.
My typography resembles the stretching of skin as if its being pulled into a new and more desired position. This is a common emotional response to malnourishment and obsessions with weight.
This typeface was created based on the theme of confidence and all about being flamboyant. Excess serifs are a fantastic way to present boldness in this form, so my aim was to create a sharp typeface with unnecessarily long serifs at the end of letters. The name emergent came from the idea that my font, with its shadow and serifs, should emerge and become prominent. It is emergent.