Subtract is a minimalist typeface, reducing detail to the simplest legible form of each character, using a fluid mix of curved and linear forms for an aesthetic that is refined, uncluttered, precise and stylish.
Elegance in typeface design is usually associated with decorative, scriptive or serif fonts. Subtract takes away from the basic letterform rather than adding.
Published: 26th October, 2015
Last edited: 7th December, 2015
Created: 20th October, 2015
This font is the showing the fluidity of ink descending in water, having no container but taking gravity into consideration. Shapes are not predictable and form characteristic paths, where the letters are revealed within the negative space. Designed to be confusing to the eye this ‘trippy drippy’ font holds a sense of ambiguity which can be looked at from different perspectives, giving it a range of liquid based designs from juice packaging to water parks.