'Nailed It' is a unique and exclusive display typeface primarily designed to portray a message of something to be wary of and to represent the dangerous. The font is physically made of various size nails and splints of timber, positioned to replicate an original font based loosley on a brush script typeface in capitals. Uses for the font could range from circus signs to hardware shops (the most common, obviously).
The theme for this typeface is the word 'Filthy'. The letterform's structures are based on dust and the way it separates when a finger is dragged through it. Dust collects on objects that have been untouched for periods of time, often through neglect. The use of negative space and lack of border draws attention to the dot-work dust that forms around the accents of the letters. As a finger cleans dust, larger piles form where there is a change in direction. This helps identify the individual characters whilst keeping a minimalistic approach. This font can be used for headings and posters, or shop designs and logos. I have always felt this font would go well on a burger shack to help give a rustic or edgy look.