This design was inspired by futuristic/space letters.
The round letters have a smooth outter edge while the inside still has it's sharp corners. The bits missing in the letters give it a separation and playful look.
Kintsugi is the Japanese art of putting broken pottery back together by sealing the cracks with gold - built on the idea that embracing flaws and imperfections, you can create an even stronger, more beautiful piece of art, this is idea is also a metaphor for self growth 'rebirth'. The typeface is designed to replicate the cracks in kintsugi ceramics. I wanted to create a bold font to suggest strength and how imperfections and flaws can make people stronger and even the strongest of people go through hardship.
This san serif font is inspired by the concept of ‘Community’. I explored the idea of unhealthy, anti-communities and real life examples of them, which lead me to Hollywood. Hollywood, beneath all the glamour, proves to often be a toxic community, considering the examples of misogyny, racism and sexual abuse that has taken place within the community. I wanted to recreate the iconic Hollywood sign and modify it to have cracks appearing, representing the real-life cracks appearing in Hollywood’s community. These cracks will represent examples such as Harvey Weinstein and the #MeToo movement.
THEME: PROTECT
A display font inspired by one of the UK's first and most influential free-party sound systems- Spiral Tribe. They helped create a culture of freedom and expression through art and music which was heavily (and still continues to be) suppressed by the Police. They used tribal patterns frequently in their artwork, which is the reasoning behind the spiral shapes within the letters.
The weights are varied throughout the letters to make it more playful and psycholdelic, as the rave culture is against agression and force used frequently against them by the police. New age travellers embrace harmony- which is why the letters are sized so that they work together in words to create a wider pattern.
A typeface loosely based around Robert Perine's logo for Fender, characterised by natural, fluid shapes. The aim was to construct each letterform with minimal 'brushstrokes' - further details are captured with smaller, flicks/strokes. Additionally, the texture is supposed to mimick inkblots when using a fountain pen, for example.