Based on the theme of malnutrition, this font uses chicken bones to structure its letter forms. The chicken bones represent the cycle of malnutrition that continues today in the fast food industry – how we mistreat and abuse chickens that we then eat, consequently malnourishing ourselves in the process. The font is based on a stencil font, which chicken bones where placed on top of, photographed, drawn and translated onto Font Struct to create the final product. The font is not designed as body text but is designed to be used for means that need a more impacting, visually striking and eye catching font.This is a clone
Working with the theme 'destructive', I have investigated how eating unhealthy food can cause plaque build up and lead to tooth decay. The detail and shading on the letters represent the erosion of a tooth when it starts to decay. The font would be used for more decrative purposes but could also be used in add campaigns that warn the genral public of tooth decay. Due to the font being eroded its self it would reflect the information in the add and could even go as far as sublininally sending a message to the veiwer a warning that their teeth could end up looing like this font.