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A typeface inspired by the continent of africa, but mainly by the WorldCup of soccer 2010 in South Africa!
To catch on of the strongest associations for me relating to africa, i chose black and white stripes, maybe to remind of zebras or other animal patterns. But the effect also stands for the "swoosh" of a ball flyin by, for just the the "sporty" feel i wanted it to have.
There's an alternative "a" on "="