Odin (один) is the Russian world for ‘singular’ or ‘one’ and translates to mean ‘the originality of an element that has no predecessor’ or ‘is alone in it’s kind.’ The typeface Odin represents this idea in a two-fold manner. First, the typeface has a single serif per letter. Instead of ornamenting each character with multiple serifs, a single serif is used to highlight a dominate feature in the form. Secondly, the idea of only one serif on a character is unique to the serif style of lettering. The name ‘Odin’ represents the strong Russian influence in the letter styles. With the thick, chunky aesthetics reminiscent of woodcuts, and the strong planar shifts, the aggressive nature that the Russian style is known for is depicted here. This typeface is best used for headline type because it draws attention and authority to whatever it is saying. The weight of each form also allows for an intensive use of color if so desired. The typeface can also be versatile in it’s nature. If used more sparingly, it can create a quieter, humbler tone.