A font made as part of a project for UWE Bristol. It was origionally based the word 'Ambition' and used the straight edged, vector, geometric patterns found in Art deco design as well as movie posters for films such as 2013's 'The Great Gatsby' as inspiration. Another insiration was the archetecture of the Art deco movement. The straight edges could very well be gurders or the framework for building's of the time. 
This font could perhaps be used for the titles of Book, films, video games, shops, or anything relating to either Art deco or the 1920's. Howerver it is not advised to use in a large body of text as it will become illegible and hard to read in that format.