Sam Lambert, Graphic Design student at UWE. For my project I went with the theme of laziness (after an early failed attempt at using the theme of repetition). Whilst researching my theme I looked into the things people like doing best when feeling lazy, two very popular activities were smoking and sleeping. I wanted to create a simple/clean typeface that had a lazy feel to it. I tried to avoid giving it a predictable slouched look and thought a smokey/dreamy effect would work well for a font and also link to my research. I wanted to incorporate the smoking and sleeping/dreaming themes into the name and thought 'Pipe Dream' was perfect as it relates to both smoking and dreaming. All feedback is appreciated.