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Sam Lambert, Graphic Design student at UWE.
For my project I went with the theme of laziness (after an early failed attempt at using the theme of repetition).
Whilst researching my theme I looked into the things people like doing best when feeling lazy, two very popular activities were smoking and sleeping. I wanted to create a simple/clean typeface that had a lazy feel to it. I tried to avoid giving it a predictable slouched look and thought a smokey/dreamy effect would work well for a font and also link to my research.
I wanted to incorporate the smoking and sleeping/dreaming themes into the name and thought 'Pipe Dream' was perfect as it relates to both smoking and dreaming.
All feedback is appreciated.