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by thalamic

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The design process is typical in its atypicality (yes, it is a word, or, at least, should be!).

The atypicality necessitates the telling of the story behind it.

Looking for something to do...something easy to do, I came across the font shown 5th from the top in this article on Dieline. "I can do this," thought I. I did a 2 that looked similar. Based on that, did the 3. 5 6 9. 0 8. 1 7. "Hmm." Add the horizontal stripes. 7. 4? "No." Re-4? "No. Another 4? Perhaps thinner sides?" "Even thinner." "Hmm." Redo 1 2 3 5 6 7 8 9. "Maybe this is better. OK, lets do the letters." Start with Z because it is almost a 2 with minor curve tweak. Do the S. B because 3 is done. A. V. C. E. F L. J. Etc.

The glyphs so far have a 3 horizontal band appearance. Do the lowercase. a is two bands. b is two bands...but how high should the ascender be? Also, the x-height seems wrong. Off somehow. "Can I do a 2 band uppercase with the letter slightly taller. Maybe 2 bricks taller?"

Redo A. Redo B. "No this B is not working." Redo B. Redo B. Redo B. "Hmm. Maybe." Redo C D. Redo E F L. "OK, this might work." Redo to all uppercase letters.

Do the lowercase. "Yes I like the new f." Redo other letters to include the flip. Most of the letters are the same width. "Maybe I can make this a mono-space font." Redo m. Redo M. W. V. "The A looks odd." Redo A. And so on.

The font may have started as a simple thing but it is very different now. "I'll just publish it." "No, I should at least do the basic punctuations." "No this hyphen is too thick." Redo. "Now it is too thin." Redo. "Now it is too wide. But this is mono-space font. The width cannot be altered." +. "That just looks weird." Redo +. Now the - looks off. Redo -. Now they both don't fit with the rest of the font. Redo + -. "No. I'll come back to them." Do [. "No that's too heavy top and bottom." Redo [.  Do (. "This needs a different curve." Redo (. "Can I use this new curve somewhere else?" Redo @. "Hmm." Do ©. Do ®. Do ™. Do “. "I can't make this so wide." Do ‘. "Definately cannot make it mono-space." Redo all punctuation to be their natural width. "This is no longer a mono-space font. Should I redo M m W w to be more natural?" Redo do m. "No this is too much work. I can't be bothered anymore. Let the m's and w's be."

"The punctuation looks niiice. Should I do a font to match these?"

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13 Comments

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Comment by thalamic Wed, 21st september

Holy.... Just wow!

Comment by Sed4tives Wed, 21st september

Perhaps just a trick of the eye, but the combination of some of these elements gives it a bit of an Art Deco flair. Whatever the case, it is quite the beautiful font!

Comment by tortoiseshell Wed, 21st september

@thalamic - Beatuiful design.  Another winner, my friend.  :^)

Comment by Goatmeal Wed, 21st september

*beautiful

Comment by Goatmeal Wed, 21st september
Congratulations! FontStruct Staff have deemed your FontStruction worthy of special mention. “tm wto” is now a Top Pick.
Comment by Rob Meek (meek) Wed, 21st september

Congrats on the well deserved TP for this precious font, Master! (BTW, the link in the description don't work. I would really like to see what inspired you to do this work.)

Comment by elmoyenique Wed, 21st september

@Sed4tives: I'll take that as a good wow. Thank you.

@Goatmeal: Thanks, G.

@meek: Thank you.

@elmoyenique: Thank you. I posted the wrong text in the link. It should be fixed now. In case it isn't: https://thedieline.com/blog/2022/9/8/latitude-craft-chocolates-rebrand-opens-the-chocolate-up-to-a-global-audience?

Comment by thalamic Thu, 22nd september

Oh yes that absolutely a positive wow, I was soeechless

Comment by Sed4tives Thu, 22nd september

Thanks, Master, now the link works. It has been wonderful to complete your description with the images. Looking at those photos, it's amazing to see how an artist's mind works, how he finds inspiration... Thank you for being kind enough to share all this.

Comment by elmoyenique Thu, 22nd september

@Sed4tives: Muchos gracias, señor. 

@Elmoyenique: Do you know the work of Jurgen Vercaemst on Instagram? He does such beautiful lettering. The subtle curves he does are awesome. I love his work. 

Comment by thalamic Fri, 23rd september

Thank you! I didn't know him, but seeing his work reminded me of those great calligraphers who, when they draw a letter, seem to be carving it in stone. I've always admired that "savoir faire" (me, when I draw my letters, I never see them like that, poor me), and you have it. (PS: A small correction in your Spanish: in this case you must write "Muchas".)

Comment by elmoyenique Fri, 23rd september

All the Spanish I know comes from American sitcoms. ;) Jajaja

Comment by thalamic Fri, 23rd september

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