Published: 26th October, 2015
Last edited: 11th October, 2015
Created: 6th October, 2015
after researching into Herbert Bayer and Josef Alber's Sencil font as they expressed the need for simple sans serif fonts as he states, "expanding industrial world requires fast legible text for a fast moving lifestyle." Therefore this influenced me to make a more simple type face which would be easy to read from a distance and close up, at all different speeds. Therefore this would be a good font for many purposes such as road signs and billboards for advertising. Jock Kinneir and Margret Calvert have designed a very simple and easy font to read for varying speeds and distances as they made the font for many transport systems such as the Motorway.
This geometric font was built up from the theme of a continuous typeface. After developing sketched ideas and experimenting on fontsrtuct I became aware or a continuous theme throughout my font design of continuous lines and geometric shapes. This led me to research type designers and artists such as El Lissitsky's use of shapes to portray political messages, Herbert Bayer's rounded font style, Paul Renner's original architype fonts's unusual abstract designs and finally Matt W Moore's modern geometric typefaces which heavily influenced my designs. This can be seen through the abstract use of shapes inspired by El Lissitsky which can be seen in the letter M, H and V. Aspects of Matt W Moore can also be seen in my designs from his Alphafont 2 and 3 on the use of lines for the letters M, H and Z, and his use of shapes which are seen in the letters A and V. With inspiration coming from a range of times, artists and typographers this gives the font a feel of old and new. As it looks like it could be inscriptions on tombs and pyramids but also has a futuristic sci-fi appearance. Therefore the use of this font could be used for film posters and books of a setting in the future or ancient Egyptian or Greek past.