Mandeljot is the idea of simplicity. What you are looking for is deeper, it doesn’t just appear upon the surface. The font being based upon a basic San Serif type only enhances the real fluidity of the fractal. There’s a series of repetition within the letters, at a glance it is hard to understand want the font is trying to portray or connected to. Nature, diversity, humanity or even practicality. The ability to glare and focus on the question of the font is the importance, it’s elegant yet so real. With flourishes being created through shading. The form of it being fractals makes it look delicate. It’s meant to represent something within everyday life that is “Beautiful, damn hard, useful’ design. Mandelbrot should be used within Nature/Technology/Sound/Structures/Art/Law.