I genuinely enjoy creating fonts. I like to look at how letters are associated with each other, visually. Perhaps how a style should carry itself through a character set.
Sometimes the relationships between a capital letter and its lowercase counterpart. I may make little adjustments so that once in a while these often visually orphaned letter associations actually make sense when they otherwise wouldn't. Other times I welcome the antithesis of that, where it is never a consideration.
I previously design logos, websites, branding packages and marketing campaigns for small business. I was big on social marketing, loved it. Thanks to Facebook, Google and Twitter for betraying all of mankind and screwing every one of us, I no longer feel that my profession is a worthy endeavour. I lived on social marketing and they conducted treason against all of humanity.
So, I am retired and now my art is my full-time, fonts included. I still support my reg/hosting customers, as required.