I genuinely enjoy creating fonts. I like to look at how letters are associated with each other, visually. Not just how a style should carry itself through a character set, but the relationships between a capital letter and its lowercase counterpart, as well. I like to make little adjustments so that sometimes these often orphaned letter associations actually make sense when they otherwise wouldn't. Other times I welcome the antithesis of that.
I used to design logos and websites, branding packages and marketing campaigns for small business. I was big on social marketing, loved it. Thanks to Facebook, Google and Twitter for betraying all of mankind and screwing every one of us, I no longer feel that my profession is a worthy endeavour. I lived on social marketing and they conducted treason against all of humanity.
So my retirement paperwork is in awaiting approval and now all I do is my art, which includes my fonts.