My typeface was inspired from the fluid movement of fish, giving it a liquid, almost hypnotic feel. The brief asked us to look to history and retro typography, and while I did, I chose to go the opposite route. In the past type designers had to physically create the type out of wood or metal and the limiting aspects of the materials resulted in square letters and straight lines. Today’s digital tools allow us to break free from those restrictions, which made it possible for me to create a typeface that embraces round, unconventional curves.