My typeface is inspired by the style of object posters. I researched into how Before 1900 graphic design expression was rather pictureque and traditional. i looked into how advertisement has changed through time, fluctuation between simplistic and detailed. I researched into many typographers such as Lucian Bernhard (1910) his minemal illustrations and simplistic style a great inspiration. I wanted my typeface to reflect this style. starting each letterform with a square block and then chipping away the letterform. This made me open up to the idea of negative space, keeping my letters super simplistic and bold. my typeface is to be seen more as i image in itself rather a font.