Your demo picture doesn't represent your font faithfully.

@Frodo7 post proof of why

It is obvious: the fontstruction is a solid font; the demo picture shows an outline version with added thickness at the bottom.

@Frodo7 It's probably likely that they added an outline and drop shadow effect to the text in a photo editing program.

@ Bryndan W. Meyerholt (BWM): Yes, I surmised as much. Yet, it's still a misrepresentation of the font. The end user won't get the same visual appearance in a text editor as the sample promised.

When you create a new font, what do you want to demonstrate? Your type design skills or Photoshop's limitless capabilities.

“The end user won't get the same visual appearance in a text editor as the sample promised.”

A text editor is designed to handle plain text, which does not include formatting such as outlines or drop shadows.

As for the question: Type design skills, with use of formatting in samples as needed, such as when the text would blend in with the background or parts of it, or to show use cases. I use GIMP to make my samples.

@Bryndan W. Meyerholt (BWM): I believe you confuse (text) formatting with text effects. Here is a clarification.
Formatting at character level may include, but not be limited to, the following:
Selecting typeface/font family
Selecting font style (regular, italic, bold, bold italic, etc.)
Setting font size
Case transformation (uppercase, lowercase, small caps)
Text colour and opacity
Spacing and kerning (manual or automatic)
Baseline shift (superscript, subscript, custom offset)
Underline, strikethrough, overline
OpenType features (ligatures, stylistic sets, alternates, etc.)

Formatting at paragraph level include:
Alignment (left, right, centre, justified)
Indentation (first line, hanging, left/right)
Line spacing (leading)
Space before and after paragraphs
Tabs and tab stops
Hyphenation settings, etc.

Formatting at document level may include:
Headings and subheadings
Lists (bulleted, numbered, multilevel)
Text hierarchy and styles (character styles, paragraph styles)
Text frames and text boxes
Columns and column gutters
Text flow and reflow
Text wrapping around objects, etc.

The list is not exhaustive.

Outline(s) and shadows are not formatting; they are text effects (aka. layer styles). The list of text effects is virtually endless:
Bevel, emboss, engraved, inner/outer glow, drop shadow, inner shadow, neon, extrusion, isometric or pseudo-3D rendering, warp, skew, shear, free transform, and envelop distortion, liquify effects, metallic, glass, plastic, or paper effects, roughness and erosion, weathering or grunge effects, etc.

The main difference is that formatting operates on letters as linguistic symbols, preserving their typographic integrity. Effects operate on shapes, treat letters as shapes or graphical objects. In that case, the typographic information (defining optical balance, rhythm, legibility, spacing, and more) is not preserved, and the results are unpredictable, inconsistent, or suboptimal.

Type designers often provide multiple styles within a family (bold, italic, outline, shadow, inline, bevel, grunge, etc.) to achieve the best possible outcome. Having a text effect baked into the font ensures a consistent visual appearance across different platforms, sizes, and displays

There is nothing wrong with text effects. I used them many times. They are legitimate tools, and in the right context, they can be expressive, robust, even elegant. However, when I demo a new font, I don't apply any text effect. I follow a long-standing typographic principle: a proper typeface should stand on its own, without assistance. Let the letterforms speak for themselves.

A good design doesn't need effects to shine.

@Frodo7 - I think it would be a good challenge for @Barrett17 to make the font as shown in the demo picture; the outline and drop shadow can easily be recreated in FontStruct.  :^)

@Goatmeal: Indeed. Such a font (with outline and shadow) could be built with minimal effort. It's been done already several times. See zlabelle eYe/FS by elmoyenique for a good example.

Come on, Barrett17, we need a Twitch font here!