The foundations of this font were built around the word "PROTECT" I looked at protecting objects which is where I got bubblewrap from. As part of my initial research I printed with bubblewrap and the results I got were amazing because it wasn't perfect, some bubbles had been popped leaving me with a more unique print. I tried to capture that element in this font.
Revive is the first Iteration of a font inspired and designed to celebrate a rebirth in urban environments. I focussed on using simple geometric shapes and simplifying the feeling I wanted to convey with my font. By moving the x height of the letters really close to the cap height I tried to recreate the illusion of perspective, as if you were looking at a building from an “ants eye view” This helped convey a feeling of growth and structure representing the re-birth of nature and cities together.
Malnutrition can be seen as an epidemic of the 21st century. Not only is Starvation continuing to rise in less economically developed countries; Countries who have the resources to be healthy choose a malnourished lifestyle.
It Is not uncommon to only associate malnutrition with not eating enough substantial food; however, it also extends to eating too much food. Both contribute to the crisis and this is why I wanted to incorporate both obesity and anorexia into my typography.
My typography resembles the stretching of skin as if its being pulled into a new and more desired position. This is a common emotional response to malnourishment and obsessions with weight.
This font was the final production for a project designing my own font based upon the theme 'squishy'. The design concept was to use different shapes and angles to create the feel that each letter has been compressed or squished in some aspect.