541629
Published: 21st November, 2014
Last edited: 21st November, 2014
Created: 18th November, 2014
Starting from the word fluid I developed this font with the aim of incorporating several characteristics pertaining to the word itself. Each letter in the font flows from one to the next; a sense of motion continuing throughout. I looked at surface tension on liquids and tried to make the shape of the font reflect the constraints of this tension. I especially looked at wax turning from liquid to solid and the rigid shape it formed. It's quite simplistic so I would like to work more with it to see how I can include more texture that could link with the light reflections on the surface.
36863057
Published: 26th October, 2014
Last edited: 26th October, 2014
Created: 12th October, 2014
Initially contemplating the concept of fluidity, looking at handwritten brush types, lead me to the idea of continuity and landed me with the category of 'continuous.' The central influence leading me to this final typeface was a Social Network diagram, where lines meet seemingly infinitely. The final product ended in a decorative, kinetic font with the use of negative space to create the emerging letters. With the typeface being difficult to read on first inspection, and the overall look of the font makes its uses limited, however I feel it could be successful in many event posters/leaflets etc.