Published: 6th May, 2013
Last edited: 11th May, 2013
Created: 6th May, 2013
Best in large scale. Alternates: @ single storey a; \ long f; & single storey g; | straight i; ] straight j; I straight l; + straight t; $ alternate S
This typeface was designed from using the word 'Squishy' as a starting point. Which i then went on to pinpointing it down to fat in particular looking at animal fat. I feel this font can be used in a large poster or sign, advertising or for promoting against animal cruelty.
Based on the theme of malnutrition, this font uses chicken bones to structure its letter forms. The chicken bones represent the cycle of malnutrition that continues today in the fast food industry – how we mistreat and abuse chickens that we then eat, consequently malnourishing ourselves in the process. The font is based on a stencil font, which chicken bones where placed on top of, photographed, drawn and translated onto Font Struct to create the final product. The font is not designed as body text but is designed to be used for means that need a more impacting, visually striking and eye catching font.