Published: 9th November, 2010
Last edited: 8th December, 2010
Created: 7th October, 2010
Beat the Whites With the Red Wedge, a typeface inspired by the typographic work of the Russian constructivist artists. I wanted to communicate order my typeface, so I researched order within society and this led me to the Russian communist era, constructivism was an art movement within this period. The bold clear typorgraphy of this era influenced me to produce this slab serif version of a constructivist font. I chose to give this font serifs to give an added touch of order and formality. However I do intend to produce a sans serif version and also a bolder, headliner version of the font.
It is a weighty typeface with a strong presence. Due to this nature I would say that the font is best used for subtitles and signange, possibly not main headline text. Also designs that hold an essence of this era.