Foundation is a typeface inspired by those found on covers and posters throughout the movie industry such as the popular “Blade Runner.” The goal was to create a typeface that evokes a sense of power or boldness. Through the use of expanded letters and strong diagonals, this font is best used in titles or short messages.

The name Foundation was chosen due to the anatomy of the typeface. It is built in two layers creating the appearance of a structure that has been built onto a base.