do-oh is a display typeface inspired by the word 'squishy'.

I looked at squishing and the movement of squishing something hard and soft and the different forms it would take; I became interested in how an object changes form when squished but how it retains sections of the previous form too but slightly distorted.

I was also interested in the different ways of squishing something and how that changed the outcome.

The typeface is focused on shapes made when I created letters from squashing dough together.