This font was based upon the theme of starvation, deriving from the topic of malnourishment. I looked at waste and used/ empty rubbish, in particular food packaging, that I felt represented the fragility of starved beings. Looking at stretched and warped plastic, such as that of empty crisp packets, gave eerie imagery that looked unnatural and like bare skin stretched across bone. I looked creased and stretched materials to extract each letter and manipulate it through fontstruct.

Made as part of the “Found type” project for UWE Bristol. Inspired by the word “Squishy” I explored ‘doughy’ avenues and decided to base a font around first donuts and then finally settled on jam. This font is inconsistent, no one letter is uniformed. It portrays a wet and fluid feel that could be seen in any cookbooks or type for children. I would imagine this font to be useful for a very small audience as it is very specific. It could be used beyond the jam idea and be useful in terms of science fiction as it looks ambiguous out of context of the materials. This is not the finished product and it will be worked on over the next few months.

Working with the theme 'destructive', I have investigated how eating unhealthy food can cause plaque build up and lead to tooth decay. The detail and shading on the letters represent the erosion of a tooth when it starts to decay. The font would be used for more decrative purposes but could also be used in add campaigns that warn the genral public of tooth decay. Due to the font being eroded its self it would reflect the information in the add and could even go as far as sublininally sending a message to the veiwer a warning that their teeth could end up looing like this font.

The theme for this typeface is the word 'Filthy'. The letterform's structures are based on dust and the way it separates when a finger is dragged through it. Dust collects on objects that have been untouched for periods of time, often through neglect. The use of negative space and lack of border draws attention to the dot-work dust that forms around the accents of the letters. As a finger cleans dust, larger piles form where there is a change in direction. This helps identify the individual characters whilst keeping a minimalistic approach. This font can be used for headings and posters, or shop designs and logos. I have always felt this font would go well on a burger shack to help give a rustic or edgy look.

I created this font as part of my project for UWE. My font was originally based around the word sharp which lead on to looking at the strcutures of glass when broken. I built my font outwards trying to use the centre of broken glass as the middle, almost like a point of impact. When building it further the font almost had this kaleidoscope effect so I tried to make the sides symmetrical but still having the main focus on the centre.