For this Fontstruct project, I decided to look at the word malnourished. Looking at all aspects that surround the meaning of the word , the lack of proper nutrition caused by not having enough to eat or not consuming the right things for whatever reasons. I decided to look at the fashion industry, looking into what people put themselves through to become the “perfect” size and that the expectation for this image is growing. My font represents this by showing the main spotlight on the front letter which is tall and skinny followed by the reality displayed in the shadow which is a bigger more “healthy” letter , showing the two extremes in a whole typeface.
This font is based on the construction of origami. When creating any kind of origami a system must be followed in order for it to be successful, so I realise this linked in well. With all variations of my systematic designs the main idea behind them was the combination of basic shapes. With this font I mainly used squares and triangles, creating something complex by using a rule and a combination of geometric shapes.